Why not just add another plasterboard? Because plasterboard, wood and
concrete are rigid materials. When a low frequency (the
"thump-thump" from the bass) hits them, it makes them resonate and vibrate.
MLV, on the other hand, works on the principle of "limp mass". It is
an utterly "dead" material. Imagine hitting a metal plate with a
hammer (it makes a huge noise and vibrates) and then hitting a lump of
raw dough with the hammer (it just goes "plop" and the energy dies
instantly). MLV is the acoustic "dough". It never resonates. When bass
hits it, the energy is simply exhausted trying to move the heavy, limp
rubber.